Stability First is a Christ-centered non-profit established to address multiple issues associated with the alleviation of poverty. This includes transitional housing as well as a circle of services geared toward assisting low-income individuals and families in increasing their financial stability and self-sufficiency.
Edits were made by my account executive Marissa Maxey, my firm director Amanda Mumphrey, and my Firm Advisor Rebecca Gilliland.
Logo
I created this logo for Stability First's new shelter, Foundations. I wanted to create a simple logo that could be used for merchandise, signs, posters, etc. I also wanted an icon that showed strength.
Key Messages
The purpose of this tactic is to create a guideline to highlight the organization's values through the acronym "stability."
Promotion Ideas
This tactic aims to provide ways to promote the Maggie Bags in unique ways/strategies. Maggie Bags is Stability Firsts' bag company that helps fund their shelters.
Demographic Research
The purpose of this tactic is to research the geographic location of Stability First and the demographics of the city.
Google Buisness Analysis
The purpose of this tactic is to create the Google Business Analysis section of the communication plan. This will specifically help Stability First better understand what needs improvement on Google.
View Stability First
Communication Plan
Account Executive - Marissa Maxey, Account Coordinator - Kaitlyn Stines,
Account Associates - Addison Campbell, Abigail Ralston, Kanna Asano, Evan Porterfield
This is the communication plan made for my client Stability First. My colleagues and I in Top Dog Communication put this together to help Stability First find new and creative ways to grow their brand.